logotype
symbol
METALLIC
Brand Kit
Resources to help present the Utexo brand clearly and professionally.
Logo
The Utexo logo is built on a "Squircle" (square-circle) hybrid geometry, which in design psychology represents a balance between stability and innovation.
Avatar
Use the icon only for avatars and photo profiles. For all other applications, use the logotype.
PPF
Color
Our visual identity relies on a versatile neutral base to ensure clarity and professional longevity. By anchoring the brand in muted tones, we create the necessary space for our signature green to exist in isometric or photography elements.
Concrete
Carbon
Chalk
Moss
Typography
The typographic system is a dialogue between Sophisticated Design and Technical Precision. By pairing a high-end geometric sans with a rigid monospace, the brand communicates its dual nature: a premium user experience built on top of rock-solid code.
Geist(opens in a new tab)
GEIST MONO(opens in a new tab)
Graphic Assets
While these assets can be used as standalone focal points to emphasize specific ideas, the best practice is to incorporate them directly into the isometric scenes or on top of real life photography.
